Lovely Destinations, DoT collaborate
Lovely Destinations, DoT collaborate for a pioneering partnership in Asia
For the very first time in Southeast Asia, a nationwide tourism organization coordinate with the award-winning creative innovation agency, Beautiful Destinations, which constructed the largest travel and lifestyle portfolio on Instagram and Snapchat.From May 11 to 24, the Philippine Department of Tourism (PDOT) is introducing to the country five of the most significant influencers from the Beautiful Destinations group who will record location images and videos in a special point of view and curate them in a manner that will drive interest among its followers and influence them to go to the Philippines.
The group from Beautiful Destinations will be composed of its Founder and CEO, travel social media professional, Jeremy Jauncey; Head of Brand Partnerships and commemorated travel drone leader, Tom Jauncey; CommunityManager and London’s top Instagram travel professional photographer and videographer, Jacob Riglin; world-renowned iPhone-only photographer James Relf Dyer; and the videographer for American DJ duo The Chainsmokers, SamKolder.
Some of the top Philippine locations that the team will travel to consist of Cebu, the very first Spanish settlement in the Philippines and home to some of the nation’s most famous heritage spots; Bohol, home of the world-renowned Chocolate hills and the world’s smallest primate, Tarsier; Palawan, the title-holder for the World’s Best Island according to Conde Nast Traveler; Manila, which was included by travel publication Lonely Planet among Asia s coolest cities; and Pangasinan, home of the Hundred Islands Natural Park.
The Beautiful Destinations team will share moments throughout each day of the journey on the Beautiful Destinations Snapchat, Instagram, and Facebook, along with the PDOT’s Instagram and Facebook accounts, reaching more than 10 million fans worldwide. The videos will also stream outside the Philippine Center at 556 Fifth Avenue, New York, providing passersby a look of the groups day-to-day experiences in Cebu, Bohol, Palawan, Pangasinan, and Manila.
In Manila, the PDOT will host an InstaMeet in between the Beautiful Destinations team and local travel and way of life influencers from the Philippines whose pictures have been included on the Beautiful Destinations Instagram page. The fulfill will provide a platform, both to the local and foreign travel influencers, to exchange insights and ideas about photography, travel, and lifestyle. A few of the local influencers welcomed include well known Cebuano furniture designer Vito Selma, Filipinobackpackers, and professional photographers Jaypee Swing and Rod Ruales.
Advertising is progressing far from an art of interruption and to an art of inclusion. We’re showcasing living, breathing, locations stories in real time and are exceptionally thrilled about partnering with the PhilippinesDepartment of Tourism to harness the power of Instagram & Snapchat, said Jeremy Jauncey, Beautiful Destinations Founder and Chief Executive Officer. Jauncey added that Shooting what we call social-first content prioritizes unique viewpoints shot by social networks professionals, that mesmerize tourists in a much more real way than content typically striven print and broadcast projects.
Social media has, in fact, permitted us to be a video game- changer in the tourism market through our It’s More Fun in the Philippines project, whose main strategy is executed and propagated by millions of active, passionate Filipinos themselves, who feel they have the power to persuade people to visit their nation as travelers, says Tourism Secretary Ramon Jimenez, Jr.
As the social media landscape continues to develop at establish rapid pace Quick rate have to adapt to changing times altering order to stay ahead remain the curve. Working together with Beautiful Destinations, which has already set the global standard for creating social material, is undoubtedly a reliable method to make our country’s existence in the digital space more felt by travelers who are highly dependent on social media, Secretary Jimenez added.
Lovely Destinations is the acclaimed creative innovation firm that built the largest travel & way of life portfolio on Instagram and Snapchat. More than 10 million fans in over 180 countries turn to Beautiful Destinations for everyday travel, food, style and lifestyle inspiration. Gorgeous Destinations develops social very first material for brand names through mobile phone, drone and 360 video technology; utilizing visual analytics to enhance & boost content, Beautiful Destinations embraces a data-driven technique to producing brand name stories and effective marketing on social networks.
1,200 of the world’s most prominent content developers varying from National Geographic photographers with professional equipment, to daily travelers with their smartphones, are a part of the Beautiful Destinations community. Paired with content development, the firm has actually constructed and handled Instagram and Snapchat accounts for global brand names consisting of Starwood Hotels & Resorts, Airbnb, Marriott International and Food & Wine.